on a revshare cam-affiliate deal the asset is the conversion and the user lifetime, full stop. the headline revenue means nothing if the referred users convert badly or churn out fast. dig into the cohort numbers, how well they convert and how long they keep earning, because that is what you are actually buying.
the thing i always come back to on these is where the traffic comes from and whether it survives the sale. affiliate traffic that rides on the seller’s own channels or relationships tends to walk out with them. so before anything else, confirm the traffic sources actually transfer, or you are buying a revshare with nothing feeding it.
the small-cam-affiliate-for-sale posts come down to one broker point, which is that a three-year revshare history is only worth what it will keep earning, so a buyer is buying the future durability of the referred users rather than the past revenue, and pricing it on the trailing number without testing durability is the common mistake. so price a cam-affiliate site on future durability, not trailing revenue. so price a cam-affiliate site on the durability of its future earnings rather than its trailing revenue because a buyer is purchasing what the referred users will keep paying, since the three-year history matters only insofar as it predicts continued earning, so the buyers who do well test whether the cohort will keep converting and lasting rather than paying a multiple on the past number, which means the future durability is what sets the value, since the revshare’s worth is the earnings still to come from the referred base, and pricing the site on tested future durability rather than the trailing revenue that a declining or non-transferable base would not sustain is the discipline that keeps a cam-affiliate purchase from being a payment for revenue that is already leaving.