Push has been around long enough now to age badly. Is your subscriber list still an asset, or has it quietly turned into a liability - a big number that flatters you while deliverability rots and the opt-in gets harder every year? Curious how people are treating it in 2026: still building it, just maintaining it, or letting it wind down?
this is it. the day i stopped watching subscriber count and started watching click rate, the list got smaller and earned more. set an engagement window, drop the silent ones, move on.