How much do you actually plan around seasonality? There are real yearly patterns - quiet stretches, predictable dips, months where rates move - and knowing your own cycle lets you budget and not panic at a dip that happens every year. But it is easy to over-fit and call random noise a season. How much of this is real planning for you versus pattern-matching after the fact?
that’s most of the value right there. the expensive mistake isn’t the dip, it’s cutting spend in a panic during a slow stretch that always recovers. knowing your cycle mostly just stops you overreacting.
and plan the known slow stretches into cash and content. a dip you budgeted for is a line item, the same dip unplanned feels like the sky falling.